Many reporters and editors think of their paper’s web products as an irritation and the things they have to do to feed them as a burden,
Dan Froomkin, a former Miami Herald reporter who now writes the daily White House Briefing for washingtonpost.com thinks different.
For Froomkin, newspaper web sites are an opportunity to better serve readers, create local communities, get more stuff out there, and, fancy this thought, bring some fun back into the newsroom.
“It’s time for a whole new round of serious conversations between online and print editors to get newsrooms to move to the next level and make exploiting the technological and journalistic possibilities of the Internet – not just its news cycle – a part of the newsroom culture.” Froomkin says in this essay in Online Journalism Review.
It is worth a look, no matter what you think about your paper’s web site.